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Colourful Crocs pop-up stand at Westfield Shopping City Süd

Key Facts

  • Promo by an existing shop tenant
  • Colourful stand on central area
  • Custom design options

The pop-up stand of US shoe brand Crocs at Westfield Shopping City Süd is cheerful and colourful. The comfy sandals made of CrosliteTM enjoy great popularity worldwide and have pretty much achieved cult status. Actual and would-be fans of this popular brand can experience the comfortable footwear from mid-August to mid-September at a special promotion at the centre located just outside Vienna. For the first time, in addition to its flagship store, the brand is using a promotion area in the centre to make the brand even more tangible and to further increase brand awareness.

Bright colours and a whole host of looks

The eye-catching design of the stand in bright pastel colours is a great match. Bright colours are the best-known trademark of the brand, whose footwear was originally designed as a style of boat shoe. To ensure every guest finds his or her perfect match, there are all kinds of colour variations at the stand to choose from and to inspire.

Another trademark of the shoes with all those holes in them are the countless customisation options. With the help of so-called Jibbitz accessories – shoe adornments in all shapes and colours – the Crocs can be customised in no time at all and turned into unique and highly personal pieces. Whether it’s a unicorn, some flowers or letters of the alphabet – the possibilities are endless. At the pop-up stand, visitors therefore have the opportunity to customise their Crocs.

Double brand presence: Pop-up stand complements flagship store

By staging this promo in addition to its permanent store, Crocs is effectively doubling its brand presence in the centre. This not only reaches new customers. It also reaches shoppers already familiar with the brand – the eye-catching promotion is impossible to overlook! People simply cannot resist stopping and browsing.

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