- Seasonal pop-up store
- 673 sqm sales floor
- Repeatable promotion
Once Halloween is over, Christmas is just around the corner. The preparations cannot begin soon enough, and it never takes long for poinsettias, Christmas baubles, Advent wreaths and all kinds of festive decorations to begin adorning homes again. All this – and much more – is on offer again this year at the popular pop-up store of accessories brand ‘It’s all about Christmas’ in URW shopping centres. With its range of over 2,000 Christmas items, the decoration brand took up residence in a permanent space in Westfield Centro in Oberhausen for almost three months at the end of October.
Christmas decs for every taste
This is a promotion that Christmas lovers have been looking forward to all year – indeed last year’s Westfield Centro pop-up store became a popular destination for fans of festive accessories, and not without reason because its 673 square metres of glitter, glamour and tinsel are where Christmas dreams come true.
With so much space for festive accessories, there really is something for everyone: so whether you’re on the look-out for traditional or modern Christmas tree decorations, and whether your colour scheme is in red, gold or silver – the entire Christmas line-up is laid out before you on shelves and on tastefully designed display tables.
Other locations in the portfolio
It’s not just in Oberhausen that the Christmas spirit comes alive. Following the successful début at Westfield Centro, the popular brand is spreading Christmas cheer at two URW locations this year, with the Düsseldorf Arcaden now also whisking shoppers away into a Christmas winter wonderland.