- Advertising as part of a product launch
- Influencer Event
- Video production as part of the campaign
As part of the product launch of Milka biscuits, a promotion took place in the central dome of the Centro in Oberhausen. In addition to an interior with a coffee cart, a seating lounge for relaxing and a photo wall, visitors could try out the new product free of charge.
In addition, the celebrity couple Jana Ina and Giovanni Zarrella were on site. In addition to a meet & greet and a live event, Milka also produced a video of the event for social media and extended the shopping center’s reach to online channels.
Supporting media campaign
The promotion was additionally supported by an extensive media campaign, for example by using the UDS (“Unexpected Digital Signature”). The UDS in the Centro is the only 360° LED advertising medium in Germany for innovative brand staging, image campaigns and spectacular product launches. It consists of four Curved Mega Screens and a 360° LED ring directly in the central dome of the Centro